"Your brand is the single most investment you can make in your business" - Steve Forbes.
The salient factor, it is the brand that sets a product, a service or a concept special from others. Branding has to be cooked up with rich ingredients such as logo, the colors, the name and the appearance become a cognizable icon of the sign. An icon is not the mere label it creates an identity.
India is in the initial stage to realize branding in the market now . The brand today has become an elusive boon to a company that can be translated and accounted as Intellectual Capitals on the company's profit sheet.
However, this does not inevitably mean that branding is appropriate only to the multinational firm. Be it a small or big company, a start-up or an established firm, from the boardroom to the store floor, for your employees, customers and competitors - branding today is the first marketing step in your list of corporate strategies.